Qualitative Research and Educational Consulting

At Dan Joseph & Associates, we know what kids mean. We understand what kids are saying and what they have difficulty articulating. We understand how their immediate reactions relate to their considered answers. We understand which of their responses are lasting and which are fleeting. And we understand why.

With more than a quarter of a century of experience in child development, teaching, and research, we understand the reasons for kids' responses. When we report our findings, clients can confidently make informed decisions about their projects.

Media We Cover

• TV & Movies — What kids think of the medium, the genre, and/or your project in particular, whether it's live action or animated; on air, a pilot, or a concept.
• Games — Kids' habits and preferences in online, console, handheld, and/or computer-based games, and how they'd interact with your game in particular.
• Websites — How kids use and find their favorite sites, and what they think of yours.
• Magazines — Why kids prefer some content over other, what they like about their favorite magazines, and what they'd like to see in yours.

Read on to learn more about our services and expertise. Or skip ahead and contact us now.